Kenya airways is embarking on an aggressive marketing campaign in an effort to turn around its fortunes. A tough aviation period saw the airline report a 4.6 billion shilling loss and suffer bad publicity following its retrenchment exercise last year. The airline, which marked its 36th anniversary today is now focusing on increasing passengers numbers in the coming months.
Here's KQ cheif operating officer Mbuvi Ngunze MBUVI NGUNZE - MARKET
Copyright © 2013 The Star. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.
AllAfrica aggregates and indexes content from over 130 African news organizations, plus more than 200 other sources, who are responsible for their own reporting and views. Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica.
Comments Post a comment