Rwanda Focus (Kigali)

25 January 2013

Rwanda: Orphan-Caretaker Wins Cow in Airtel Promotion

On Friday, a caretaker of orphans from Musanze has won a cow in the Airtel promotion 'Birahebuje' (it's extremely good).

Leontine Nyirakuberwa, a 35-year-old mother of one who also has taken five orphans under her wings, was lost for words, saying that she didn't believe it when she recently got a call telling her of her good luck.

"I was just loading airtime in my phone without even thinking about winning anything. But thanks to the promotion I now own a cow, one of the things I needed the most for my children to live healthy. It's like my wishes have been heard," she said.

Nyirakuberwa had been a caretaker in an orphanage before it was closed and she decided to adopt five of the children who lived there. "This cow will make easier for me to feed my children well," said the widow.

Other lucky winners received mobile phones and Frw 20,000 vouchers to shop at Nakumatt supermarket.

According to Brian Kilungi, the legal and regulatory director at Airtel, the Birahebuje promotion is a way for Airtel to show its gratitude to its clients. "It's also a way of getting closer to them with prices," he said.

Kilunga explained that to win in the promotion you just have to load airtime. "The more airtime you add, the more you increase your chances of winning. Frw 100 airtime equals one ticket and Frw 5,000 corresponds to 100 tickets," he said.

The promotion will last for three months during which different prices will be given to lucky winners. The prices to be given include a modern house, cows, laptops, phones, shopping tickets and airtime cards.

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