The world gathered in Davos, Switzerland this past week, for the World Economic Forum 2013 annual meeting. South Africa was well-represented at the Forum by government and the private sector, and together we set out to market our beautiful country which has so many positive attributes.
While the audiences were warmly receptive to our message, we could not help but notice the subconscious prejudice against our beautiful continent, although this may have been unintended.
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