Solid fats are losing out on the market share to liquid fats as Kenyans now opt for healthier options. A study conducted by Consumer Insight Africa indicates that Golden Fry, Rina and Elianto command a 14% market share, while Chipsy, Ufuta, Frymate and Cowboy are at 2% and 3% market share respectively. The survey also show that Kimbo and Kasuku still enjoy a 13% and 12% market share respectively due to low cost.
Kenya: Solid Fats Lose Market Share Liquid Oils
Ads by Google
Copyright © 2013 The Star. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.
AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.