29 January 2013

Kenya: Solid Fats Lose Market Share Liquid Oils

Solid fats are losing out on the market share to liquid fats as Kenyans now opt for healthier options. A study conducted by Consumer Insight Africa indicates that Golden Fry, Rina and Elianto command a 14% market share, while Chipsy, Ufuta, Frymate and Cowboy are at 2% and 3% market share respectively. The survey also show that Kimbo and Kasuku still enjoy a 13% and 12% market share respectively due to low cost.

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