Bernsoft has committed Sh1million for an anti-piracy campaign dubbed iCareForMusic Initiative.

The campaign has three main objectives. One, it educates artistes, performers, songwriters, producers and publishers on their respective rights in music and how they can collect royalties for the same.

Two, educate the public on where to source download content legitimately - for retailers that have obtained licensing based on the framework that is under development by the taskforce.

Three, to offer free copyright legal advise to parties affected as well as proceed to litigation for cases of unco-operative copyright infringement persons or businesses.

According to the statement, the reason for the campaign is to ensure that the more consumer education is sent out, the better for the music industry and ultimately the better the returns for each of the investors in the industry.

Most artistes in Kenya do not realise that several parties own a song from the author, composer, publisher, and record label and to any other entities.

The campaign will involve workshops with artists across the country, social media awareness campaigns and concerts. Here where artistes will be directly engaged and offered legal advise.

To join the campaign, you could email info@icareformusic.com. There are no requirements or financial implications for persons and companies that are in the music industry to be part of the campaign.