30 January 2013

Kenya: Pollsters Should Disclose Financiers - Ndemo

Information and Communication Permanent Secretary Bitange Ndemo has asked pollsters to make public information about their funding.

Ndemo accused the pollsters of misleading Kenyans by claiming that they are funding themselves yet they are profit making business organisations.

"These are private organisations. They must disclose how they were funded. They don't fund themselves. Why would you be funding yourselves? What gain do you get?"

"If say the University of Nairobi did that you would understand because it is a public institution."

Ndemo says it is time Kenyans demanded to be told methodologies and sampling methods used by the pollsters before believing the final results.

The Information Permanent Secretary says he is increasingly concerned about consequences of the results unless properly checked.

"What do you call opinion polling in your language?" Ndemo posed. "And you are learned. Now take it to someone who hasn't gone to school."

"If you are told so and so is winning in vernacular and then results come in another way how do you explain? That is the problem."

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