yuMobile has cut its calling rate to other networks from Sh3.60 per minute to Sh3. Customers on its new Karibu tariff will now pay 50 cents per second , but this is subject to Sh1 daily charge for subscribing to the tariff.
The network is reviewing its rates in line with a countrywide campaign targeting the youthful market. Its also the first rate cut since the Communication Commission of Kenya cut the Mobile Termination Rate in November from Sh2.21 to sh1.44. This is the rate competitor networks charge each other for connection outside call on their network.
yuMobile's Country Manager Madhur Taneja, said, "This move is in response to customer feedback - the nature of our industry requires us to move quickly and efficiently, in order to stay relevant to our consumers".