The New Times (Kigali)

1 February 2013

Rwanda: Five Win Cows, Laptops in Airtel Birahebuje Promotion

Sadheesh Kumar, a Kigali-based Asian businessman and Christian Kamanzi, a university student, were the latest winners of exotic cows in the ongoing Airtel Birahebuje promotion.

"I am surprised with this win. I don't even know how one accumulates points to win. I load about Rwf5,000 worth of airtime every week, and when I checked my airtime balance this morning (yesterday), I discovered that I had accumulated 494 points," said a jolly Kumar, one of the people who won a cow each. To participate in the promotion, an Airtel subscriber loads any amount of airtime and accumulates points that later enables them to win prizes like mobile phones, laptops, Nakumatt shopping vouchers worth Rwf20,000, exotic cows A house will be the grand prize.

"We realised that many people in Rwanda don't have income-generating projects, so we give them cows and other prizes to help them improve their livelihoods and skills. We hope that by the end of the promotion, many Rwandans will have started implementing their development goals," said Alex Mugisha, the Airtel head of customer services. He was speaking at the prize-giving ceremony in Remera sector in Kigali yesterday.

Evarien Hakizimana, who won a laptop, said it would improve his computer and communication skills.

The promotion ends in March and is one of the ways the telecom company hopes to boost subscriber numbers from an estimated 400,000 users.

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