31 January 2013

Uganda: Google to Offer Localised Data

Google is set to localise its content to fit the desires and needs of the Ugandan public.

Through its latest search feature, Google Knowledge graphs, Google intends to give the web a more personal touch, depending on a person's habits.

"The perfect search engine should understand exactly what you mean and give you back exactly what you want," said Google's country manager Ham Namakajjo.

He described Google Knowledge graphs as the search engine that can personally relate to Ugandans. Namakajjo adds that the feature has pulled together a huge collection of information from internet users so as to better understand their needs.

"The graph aims to understand people's search queries and provide some added information in a box on the right hand side of the search results page," he said.

Namakajjo said they are looking at more interesting applications. "In the future, we want to offer a computer that works just like the one in Star Trek; it should be smart enough to tell you: 'You're going to London tomorrow, the weather is rainy, bring an umbrella or here's an article about your favourite football player that you didn't know about.'"

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