Vanguard (Lagos)

Nigeria: AEG Set to Give Nigerian Entertainment a Lift

Considering the challenges confronting Nollywood in the global market and also, in the quest to discover new talents in the industry, new and dynamic entertainment group, African Entertainment Group, has come to the rescue.

The group does not only aim at boosting the profile of Nigerian film industry, it also intends to project Nollywood films into the mainstream of the global movie industry.

Speaking at a press parley held last week in Lagos, the founder and leader of the group, Pascal Atumah unfolded his plans for Nigerian youths especially, in the entertainment sector. He said that the decision to come up with AEG was to provide a platform that would be global and capable of pushing the Nollywood movies on world stage and through and to also raise its profile.

He also decries the neglect the industry gets at the mainstream of global community despite the huge gain they make. "I had the Pacal Atumah Productions, African Entertainment Group, Canada and African Entertainment Group, the United States of America (USA) and then this guys they have the Craigwal Entertainment. What we did was to come together and form one company under the African Entertainment Group (AEG).

We formed this company so that we can produce African movies that can go globally.

We have already produced films like, Only in America, Who is the Man which had Jim Iyke in the cast and the rest of them. So, instead of CraigWal doing their thing in Nigeria, Pascal Atumah Production doing their thing in Canada or the US, we said why don't we merge the whole company?

This is what we did last year. Immediately after that, we went into production of a film with which has cast like Billy D. Williams, Lynn Whitfield because our goal was to break into the world market. We went an all American cast with an interjection of African actors like me, my brother and a Nigerian actor based in the US," he said.

According to him, the African Entertainment Group intends to merge Hollywood with Nollywood.

Speaking further, he said as part of its marketing strategy, AEG has sealed a deal with OHTV in England in which OHTV will bring the products that it has already into Africa. For now, they have produced six films which has been released outside Africa like, my American Nurse 1 and 2; Okoto the Messenger; Who is the Man, and Hurricane in the Garden.

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