1 February 2013

Gambia's Newest Entertainment Magazine Hits Digital World

The entertainment industry in The Gambia is getting more and more exciting. Oh yes! What's On-Gambia recently made its debut appearance online giving fans a real taste of in-depth information about the sights and reverberations of the Smiling Coast.

The development is as a result of the brilliant efforts of two Gambians living abroad, Ebou Njie based in the US and Alieu Khan in Finland, who conceived the idea to start the initiative, so as to give entertainment enthusiasts latest celebrity news, upcoming events, new videos, exclusive interviews and happenings within the travel and leisure industry.

As a former journalist with Daily Observer, Alieu is now an event organizer and cultural promoter in Åland, a Swedish speaking autonomous island in Finland. He is the founder and coordinator of a land Summer Jam, a festival that has featured Gambian artists like Singateh, Mo Hawk, Graduate, Mary Ndiaye, DJ Mario and among others.

Speaking to What's On, Alieu, who is currently in the country, said that it's now time to expose our musicians, comedians, models, DJs, TV presenters and promoters to the wider world. "I remember when I invited Singateh to my island, I made a press release and on it I indicated that he's one of The Gambia's most successful musicians. Guess what? They started googling him," said Alieu.

According to him, The Gambia is not good at celebrating our own entertainers. He added, "google Gee, Sambou Susso or Manding Morry and see if you will stumble across anything on them."

Alieu co-started What's On-Gambia with Ebou Njie, a Gambia-US based DJ, Music Promoter and IT specialists. Ebou is also the founder of MoreFyah Sound (USA), Bigchune Radio and the proprietor of BJL Graphics. "Ebou is keenly interested in the development of Gambian music and together we want to contribute in catapulting our local musicians to international stardom. He has worked with artists like Singateh, Dr. Olugander, Mediator and he is currently helping reggae singer, Royal Messiah to launch a successful music career," revealed Alieu.

Meanwhile, What's On-Gambia is gradually becoming popular among Gambians both home and abroad by the day and to read it just go to www.whatson-gambia.com . They're also found on Facebook and Twitter. "Let's make the entertainment industry exciting," was Alieu's final words.

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