The numbers produced by the Presidency yesterday on New Age advertising expenditure is a disingenuous attempt to spin the facts. The New Age is almost exclusively funded by government - more than 77% of The New Age's advertising revenue is from government. The Presidency's statement narrowly focuses on GCIS advertising, excluding all of the other departments and entities which buy advertising space in The New Age.
In yesterday's statement, the Presidency produced figures that exclude expenditure by SOEs, provinces, municipalities and direct advertising by the government departments.
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