1 February 2013

Kenya: Google, Storyful Launch Kenyan Elections Youtube Channel

Google, in conjunction with Storyful have launched a YouTube channel for the upcoming Kenyan Elections. The move was announced Thursday afternoon in a Google Hangout that featured Kenyan Media, Ory Okolloh - Google Policy and Government Relations Manager for Sub-Sahara Africa, content creators behind the Ghana Elections YouTube channel and Storyful offices in Dublin.

Located at the URL YouTube.co.ke/elections , the channel will accept user created content from all over Kenya revolving around the elections. Storyful will curate and verify the content on the platform. In certain circumstances, content creators who may be endangered if their identity is revealed will have their identities hidden.

The launch of the channel comes after the conclusion of elections in Ghana, which also had their own YouTube channel. Ory commented that most video content revolving around the Kenyan elections was being generated by local media houses, while conversations were being led by politicians. She encouraged Kenyans to get their friends on mobile cameras and share their views and opinions.

In contrast, the Google elections saw quite an amount of user generated video content. The Ghanaian diaspora was the main consumer of the content, with the highest views coming from the United States of America.

Likewise, it is expected that the Kenyan diaspora will be closely following the Kenyan elections online.

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