31 January 2013

Africa: Micheal Kors Calls On Fashion World to Take Action Against Hunger

press release

Watch Hunger Stop. It's more than a slogan. It's a vision for what we can accomplish together. Thanks to our partnership with the international fashion brand Michael Kors launched Wednesday we're on our way to make that vision a reality.

Our long-term partnership with Michael Kors aims to shed light on the continuing plight of the world's hungry and to raise awareness throughout the fashion and global communities.

To accomplish this, Michael Kors has committed to supporting WFP through a combination of awareness-focused campaigns, special events and limited-edition fundraising products including a celebrity public service announcement in January and two unisex watch styles in March.

"I am so proud to be joining the World Food Programme in one of the greatest global fights of our time - the battle to end hunger," designer Michael Kors said.

Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company announced in 2013 that helping solve the international hunger crisis would be the centre of its philanthropic platform.

"We look forward to working with Michael Kors. Together, we will generate more attention as well as much needed resources in support of WFP's efforts to end world hunger," WFP's Executive Director Ertharin Cousin said.

A public service announcement released across Michael Kors' social media channels launched the partnership in January 2013. Featuring notable figures from fashion, music and film stating statistics about the hunger crisis, the PSA spread critical global awareness and launched a conversation about solving hunger beyond the global fashion community.

In March, the company will launch two unisex watch styles for its "WATCH HUNGER STOP" campaign. For each watch sold, 100 children will be fed via the World Food Programme. There is also be a text to donate initiative to further fundraising efforts.

Kors' personal passion for addressing global hunger drives the company's vision.

"Over the years, I've had the great fortune of travelling the world and experiencing new cultures and people," Kors said. "And if there's one thing I've learned, it's that millions of people all over the world are struggling to feed themselves, and their families, every day. I want to lend my voice and my efforts to this international cause."

Committed partners like Michael Kors strengthen our global reach to bring lifesaving food assistance - and hope - to some of the hardest-hit corners of the globe.

Connecting individuals across sectors, they do much more than that: they also drive our innovation. Michael Kors' voice enables us to bring our message to new audiences and engage the wide-reaching support to truly watch hunger stop.

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