This Day (Lagos)

1 February 2013

Nigeria: First Bank Launches 'Premium Lounge' for Customers

As part of efforts to satisfy the needs of its customers, First Bank of Nigeria has unveiled its premium lounge branches.

The bank at separate events that took place both in Lagos and Abuja, described the premium lounge as an exclusive location for its privileged customers.

First Bank explained that the dedicated branches for such banking services were carved out of select branches in Lagos and Abuja.

Group Managing Director/Chief Executive Officer, First Bank, Mr. Bisi Onasanya, said: "First Bank's premium lounge is designed to provide priority service, comfort, security, luxury, as well as access to financial advisory services to customers. The lounge comprises a large seating area with leather sofas, private meeting room/office with Wi-Fi hotspot for premium customers to stay connected to other businesses while enjoying the ease of priority service.

"A designated relationship manager is always available to attend to queries, resolve complaints and provide services required at all times. Premium customers also receive priority in branch cash deposits and withdrawals, instant issuance of ATM cards, provision of account statements as well as other value-added services provided by the bank."

Speaking at the event in Abuja, First Bank's Executive Vice-President, Retail Banking, North, Mr. Abdullahi Ibrahim, said the lounge was exclusively for affluent customers with certain level of banking activities.

He said: "What you are seeing today is a new innovation on the part of First Bank; it's what we call the premium lounge. Essentially, it is aimed at providing premium service to our affluent customers who have been loyal to the bank, doing business with us. It's our way of making their banking experience very exciting going forward."

According to First Bank, the lounge services would also be "extended to First Bank customers by invitation only," adding that "qualified customers will be invited by their relationship manager and then a premium card with which the customer can gain access to the Lounge will be issued to them."

Head Marketing and Corporate Communications, First Bank, Mrs. Folake Ani-Mumuney, further explained that this form of banking service offered customers a holistic approach to conducting their financial activities with ease.

"At First Bank, our customers mean a great deal to us; that is why we constantly initiate different ways of creating banking convenience. Within the serenity of our lounges, our customers can choose to delight themselves with the different facilities available while having a latte or green tea," she said.

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