"A book in the hands of a child who would never have been able to own one, a magazine in the hands of a customer." That was the declaration of Tosin Jegede, Programme Director, Tosin Jegede Foundation to commemorate the beginning of the partnership between her foundation and Barows 21 Media.
Barows 21 Media, a subscription company which deals in the distribution of international magazines locally, recently. The collaboration is aimed at donating one storybook to a public primary school pupil for every new subscriber got in 2013 as its corporate social responsibility.
Its goal is to get as many subscribers and for every subscriber, a deprived child gets a book. The company aims to reach a target of 800 new subscribers, but this will not put a stop to its book donation. To fulfil this objective, Barows 21 Media will be partnering with Tosin Jegede Foundation on its educational initiative, 1Child 1Book.
Tosin Jegede is a singer and songwriter who through her songs has been an inspiration for many. She started the foundation to cater to the need of young Nigerians. Since then, her foundation has attained recognition in matters of philanthropy for children.
The 1Child 1Book project seeks to put a book in the hands of each child in public primary schools in Nigeria. It aims to promote the reading culture in Nigeria, especially among children particularly those who cannot afford books.
Every two months, the books will be given to Tosin Jegede Foundation, who will then distribute them to the pupils. This project ties into the company's business proposition of its aim at improving the lifestyles of people through international magazine subscriptions on a wide variety of topics.