2 February 2013

South Africa: J&BMet to Generate Over R50 Million for Western Cape Economy

press release

The Western Cape Government extends a warm Mother City welcome to all local and international visitors who have come to our province to attend the J&B Met.

The J&B Met is South Africa's oldest horse race and Cape Town's largest outdoor social event, with 50 000 fashionistas, horse racing enthusiasts and breeders expected to attend the race today.

This year's J&B Met, themed "Made to Fly", promises to be yet another success with sixteen top racehorses competing for a stake of R2.5 million.

It is anticipated that the race will generate approximately R58 million for our province's economy, with R14 million of that in fashion sales alone.

Western Cape Minister of Tourism, Alan Winde, said: "Event tourism is a significant driver of economic and jobs growth in the Western Cape's tourism sector. Other events that make a significant contribution to the Western Cape's economy are the Klein Karoo Nasionale Kunstefees (R95.9 million), the Cape Argus Pick n Pay Cycle Tour (R450 million), the Old Mutual Two Oceans Marathon (R80 million), the Cape Town International Jazz Festival (R498.6 million) and the Wacky Wine Weekend in Robertson (R30 million). Our Destination Marketing Agency, Wesgro is aligning with these events with the view of converting attendees at these events into return visitors."

"Other exciting events taking place this weekend include the Cape Town Tens Rugby Tournament, Suidoosterfees, the Stellenbosch Wine Festival and the Origin Electronic Music Festival. It is a bumper fun entertainment weekend for our Province, I encourage everyone to go out there and attend at least one event." Minister Winde concluded.

Issued by: Western Cape Economic Development and Tourism

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