Africa: Philips Increases Presence in West Africa - Appoints New Gm for the Sub-Region

Philips Africa has announced the official appointment of Mr. Abdallah Khamis to the newly created role of General Manager & Head for Philips West Africa. Mr. Khamis will be based in Accra and will head the new Philips West African regional office (in Accra) which will be fully operational by the second quarter of 2013. This new position reflects Philips' strategy to invest in and develop the key growth markets of West Africa.

Mr. Khamis will report directly to Mr. JJ van Dongen, Senior Vice President and CEO - Philips Africa. In addition to his responsibility for the overall Philips West Africa operations and business growth agenda in the Western Region, Mr Khamis is also appointed as the General Manager, Philips Consumer Lifestyle (West Africa) with direct responsibility for the Consumer Lifestyle business.

"My priorities, in a region facing ongoing challenges, are to identify growth opportunities and boost Philips' commitment to develop sustainable solutions for the West African consumer," said Mr. Khamis.

"Building-up and maintaining strong relations with government and business groups is essential. Philips' presence in West Africa has grown in recent years. Through our emphasis on improving people's lives and our strong focus on providing relevant and sustainable solutions, we are convinced that we are well-positioned to further grow our presence across the West African region."

"Across West Africa, the strong middle class - almost 34% of the combined population is creating demand for a variety of Philips product propositions. We find consumers are yearning for innovative and quality solutions. With one of the world's youngest population; the associated consumption habits of the youth provide exciting opportunities for innovative brands such as Philips.

"This new role confirms our confidence to grow the Philips business in West Africa and to invest for leadership in the key West African region", adds Mr. JJ van Dongen, Senior Vice President and CEO - Philips Africa.

Mr. Khamis, a Kenyan national, attained his Bachelor of Education Science Honors Degree in Biological Sciences in 1995, followed by a Masters in Business Administration in Marketing and Strategy (MBA) from the University of Nairobi, Kenya in 2000.

He also holds a Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom (UK) and a Masters in Business Administration (Sloan MBA) from Sloan School of Management, Cambridge, MA, USA (in 2012).

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