5 February 2013

Tanzania: Oryx Energies Brand Launched in Africa

THE Addax and Oryx Group on Monday launched a repositioning to better reflect its evolution 25 years after it was founded. From its original unique focus on energy, the privately owned group has diversified into real estate and other capital investments.

It is now called simply AOG, which leverages its Addax and Oryx heritage, while creating an identity that encompasses its current business areas. "We are pursuing our longstanding commitment to respond to the energy needs of Sub- Saharan Africa and marking, at the same time, our diversification into other areas of investment in recent years", said AOG founder and Chairman, Jean Claude Gandur.

"With a broader circle of partners and stakeholders, this called for a repositioning in order to better reflect the evolution of our business and better express the culture and values that are at the heart of our success", he added. The 25th anniversary also marks the merger of AOG's traditional trading and downstream businesses, amongst the longest-standing independent players in Africa, into a single brand Oryx Energies.

This integrated model aims to ensure one of the most reliable and extensive downstream platforms on the continent. Oryx Energies has been in Tanzania since 1999, where it is a market leader in fuels, lubricants and LPG distribution. The size of the country and its strategic port in Dar es Salaam make Tanzania an important market and point of access to East Africa, including the landlocked Great Lakes countries.

Over the years, the company has continued to invest and expand in the country and in East Africa. Oryx Energies offers an integrated supply, storage and distribution model, providing a full range of products and services to domestic and industrial customers. These include fuels sourcing, strategic storage facilities, wholesale distribution, retail service stations, Liquified Petroleum Gas (LPG) storage, filling and distribution, high quality lubricants from our own blending plant and a full range of products and services for commercial and industrial clients (including on-site management and logistics).

Oryx Energies is represented in Tanzania through three different entities, namely Oryx Oil Company Ltd specialised in the storage and distribution of fuels and lubricants, with a very strong presence in the retail segment and, above all, as a supplier of choice to the industrial and mining sectors.

Oryx Oil Company Ltd is also the owner and operator of the Dar es Salaam lubricant oils blending plant. Others are Oryx Gas Tanzania Ltd: specialised in the storage, filling and distribution of LPG in cylinders and bulk. Oryx Gas Tanzania Ltd is the undisputed market leader in LPG with a market share in excess of 70% and Tiper (Tanzania International Petroleum Reserves Ltd), a 50/50 joint venture with the Government of Tanzania.

Tiper is a former refinery that has been turned into a modern tank farm providing mass storage to all trading and marketing companies looking for storage capacity. "We are convinced that this new integrated trading and downstream platform will benefit all our clients as we broaden our offering and provide a seamless service across the value chain.

Oryx Energies in Tanzania is proud to continue the proven track record of AOG in bringing world-class expertise to the development of energy resources and infrastructure across Africa," commented Nick McAleer and Hamisi Ramadhani, Managing Directors of Oryx Energies in Tanzania in a statement.

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