Former news anchor Janet Kanini Ikua has been named as the Pampers brand ambassador.
The former host of Out and About, a weekly travel and expeditions programme will join fellow moms during a sleep exposition held by Pampers at various malls in Nairobi during the month of February 2013
Janet, who is expecting her second child, will join fellow moms as they seek information from nurses and pediatricians on baby care and development.
"We are very enthusiastic about the partnership between Pampers and Janet and look forward to a rewarding journey together.
At the heart of Pampers is the holistic wellbeing of moms and babies and through this partnership we aspire to provide all the important information on motherhood and baby care.
Janet who will be a second time mom will not only share her life with mums but will also work with our nurses to educate consumers on various topics such as sleep and nutrition." said Victoria Kieti- Chesire, Pampers Brand Manager.
As part of the partnership, Pampers will debut a blog dedicated to her journey through motherhood and childcare. The new interactive resource will offer Kenyan moms a place to connect with other moms and share useful information to assist with their baby's development and well-being.
Janet will also interface with moms through social media channels to share tips on baby care topics such as sleep, diapering and much more.
"Becoming a mom is one of the most beautiful, yet overwhelming experiences for anyone to go through," said Janet. "As I prepare for the arrival of my second child, I feel very fortunate to have a strong network of family and friends to help ease the way.
Working with Pampers will give me the opportunity to hear from other mothers; and share valuable resources and parenting experiences to help with our babies' healthy development as we go through this adventure together."