CIO East Africa (Nairobi)

6 February 2013

East Africa Cables to Fight Counterfeits With Zinduka Mobile APP

East African Cables on Wednesday morning launched a Product Verification System, "Zinduka", to discourage potential dealers of counterfeit cables. Statistically, the cable industry loses close to KSh. 300 million annually due to trade in counterfeit cables. This results to huge losses by customers in replacements due to poor performance of counterfeit cables. Counterfeit cables being used in different industries do more than take money from East African Cables pocket, they pose a safety hazard to society because of their inferior quality," says George Mwangi, the Managing Director of East African Cables. He was speaking at the event held at Serena Hotel.

Beyond the financial impact on consumers and manufacturers, these cables are 10% - 15% cheaper than genuine cables and have contributed to an influx of substandard cables in the market.

"Zinduka" is a mobile authentication system developed by Sproxil that will provide consumers with an opportunity to either accredit or identify counterfeit cables by scratching and revealing a unique code then sending to a free toll number, 38353. "The application has business intelligence capabilities, it can spot and locate where counterfeit cables have been used", says George Otieno, General Manager, Sproxil Kenya.

East African Cables partnered with Sproxil and Safaricom on this venture, Safaricom will offer data securing and the communication network.

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