Gambia: Health Promotion Directorate Seeks Robust Partnership With the Media

The Directorate of Health Promotion and Education (DHPE), the body responsible for the coordination of all health promotion and education in the country in collaboration with the National Eye -Care Unit, Tuesday convened a meeting with media personnel at the Central Medical Store in Kotu, with a view to forging robust partnerships for effective health communication interventions.

Health experts used the opportunity to raise concerns over the effects of traditional healing especially to the eyes of patients, and also sought ways to put mechanisms in place aimed at regulating their activities within the ethics of the health domain.

Speaking at the opening ceremony, Modou Njai, the director of HPE, said the media cannot be left behind in terms of spreading health messages to the general public.

"We want to relay a filtered message to the people so that they can be informed and take care of their own health," he remarked.

He assured that everything that has been discussed during the meeting would be put into account and serve as the operational guideline for them.

Momodou Jallow, the programme manager, DHPE Unit, said the partnership with the media is aimed at helping and informing the general public to take care of their own health. He said the partnership would be very vital because 80% of the population receive their health messages through radios and other media outlets. "We need to come together and discuss those messages for public consumption," he added.

Other speakers at the meeting included Omar Badjie, programme manager non-communicable diseases, at DHPE, and Rohey Njie, health promotion officer.

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