Samsung consumers can now get a free decoder for every purchase of a television set enabling them enjoy the benefits of digital TV immediately.

Speaking during the official launch of the consumer promotion, Samsung General Manager, Consumer Electronics, Allan Oyier lauded the partnership with MultiChoice as a win-win between two leading brands and the consumer. "All a consumer needs to do is to buy a Samsung TV from as low as KShs. 23,995/- and get a free DStv or GOtv decoder with one month subscription," he said.

The promo commenced this week and will run for two months subject to availability of stocks.On his part, MultiChoice Kenya General Manager Danny Mucira expounded on the benefits of digital migration that Kenyans are currently embracing in droves. Both spoke earlier today at a dealer outlet, Dixon Electronics at Sarit Centre, Westlands."By going digital with this deal, consumers will be able to watch lots of exciting entertainment from either DStv or GOtv," he said.

The bundled offer, worth approximately KShs. 68 million, will see consumers get a free fully installed and activated decoder from MultiChoice Kenya with a one month free subscription with every purchase of a Samsung LED or Plasma TV in what is being dubbed as the 'deal of the season'. The Samsung TV brand is renowned for its Built for Africa features; triple protector, amazing picture quality and energy saving technology. Among the benefits of digital migration, include but are not limited to, easy access to an increased number of channels, enhanced picture and sound quality.

"The advantages that comes with the use of the digital TV compared with the current analogue television is immense and Kenyans are positively embracing the new technology and enjoy quality viewership and choice as well as diversity in programming," added Mucira.