7 February 2013

Tanzania Draws Up Aggressive Tourism Promotion Drive

TANZANIA aims to boost its international competitiveness by developing a global marketing strategy that harmonises stakeholders views, to place the country's hospitality in a better position.

The strategy -- the one month old International Tourism Marketing Strategy for Tanzania -- implementation is being coordinated by Tanzania Tourist Board (TTB) and expected to accelerate the country's leap toward greater economic success.

The Chairman of Tourism Confederation of Tanzania (TCT), Mr Gaudence Temu, said this in a statement seen in Dar es Salaam by the 'Daily News' yesterday. TTB and TCT worked together to come up with the five-year Strategy that was financed by BEST AC.

"More tourist arrivals will lead to strengthening and expansion of the tourism and hospitality Sector -- its growth in turn will boost other sectors -- agriculture, construction, education, aviation among others," he said.

Mr Temu asserted that the industry is one of the fastest growing businesses worldwide and Tanzania must work tirelessly to ensure they get a large piece of the cake. "This calls for the Public and Private Sector to work together in implementing the Strategy. We must remain focused to succeed," he said.

TCT Executive Secretary, Mr Richard Rugimbana said that a strategic approach to implementing the strategy would ensure that Tanzania's tourism is repositioned to attract more arrivals and consequently contribute positively to the economy.

"At TCT we are asking our Stakeholders to start aligning their marketing plans and matrix with the new strategy so as to reap maximum benefits," he said. Britain, the United States, Germany and Italy are Tanzania's primary tourism markets. Others include France, the Netherlands, Canada, Australia, Spain and South Africa and India.

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