OTHAYA Coffee Farmers Cooperative Society will directly sell the crop to four countries.

Chairman Newton Ndiritu said with the help of the Kenya Cooperative Coffee Exporters, they have identified several direct markets in the United States, Switzerland, Korea and Norway.

The society started exporting coffee to the four countries late last year and is expecting to yield good returns.

"However we are facing low production. Therefore I urge you to work hard to increase production and satisfy the growing demand of coffee," he said at an annual general meeting.

The coffee production for the past year was 1.7 million kilogrammes, a decrease from the previous year which was attributed to adverse weather.

The farmers were paid Sh15 per kilogramme. Ndiritu said other countries such as China, France and Germany have expressed interest to buy their coffee as well. The society is in the process of computerising its 19 coffee factories in Othaya by the end of the year 2013/2014.

"Once the computerisation is completed, members will be served at their various factories instead of travelling long distances to the headquarters at Othaya town," Ndiritu said.