This Day (Lagos)

Nigeria: Forte Oil Listed On Google Maps

Forte Oil Plc, (formerly African Petroleum) has announced its listings into one of the major products of the world's leading search engines, Google.

Forte Oil said in a statement that its customers, who drive into any of the 36 states of the federation could locate its stations within that region simply by typing in Forte Oil into maps.google.com.ng.

"This will provide the user with a list of Forte Oil stations in that region," the statement said.

The Acting Group Chief Executive Officer of Forte Oil Plc, Mr. Akin Akinfemiwa, who spoke on the listings, stated that technology is a major part of its transformation strategy.

He said: "We use technology to constantly improve customer access of our products and services nationwide; partnering with Google is a welcomed initiative not just because Google is synonymous with search internationally, but also because it aligns well with our vision of being a technology driven organisation."

Akinfemiwa explained that different map views are available for Google maps and as such customers can choose from the options of a terrain view, normal map view, or satellite image view based on his/her individual needs.

Speaking on the partnership, the Country Head for Google Nigeria Ms. Juliet Ehimuan, said: "The goal of Google Maps is to make it easier for people across the world to locate places and businesses of interest. We're indeed excited to see more Nigerian businesses like Forte Oil using Google Places to get listed on maps. This makes it easier for Nigerians to find and engage with these businesses.

She further stated that customers can also search for places and get directions on the go, using Google Maps on their mobile phones.

"Another advantage offered by Google maps is the ability to know directions based on your travel mode. Thus, irrespective of whether you are walking, using public transportation or your own car, you can get directions for a hassle free journey. One can even use these maps to find out the missing location, which are not shown in traditional route maps."

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