The Star (Nairobi)

Kenya: Vivo to Retain Shell Brand

Vivo Energy Kenya, the new owners of Shell Kenya will not re-brand their retail outlets, its global president Christian Chammas said the outlets will instead be revamped to offer quality service to its customers.

"We intend to ride on the 80 year old Shell brand heritage to grow our business in Kenya despite the change of the company name," said Chammas.

He said Vivo Energy will aggressively market its products to recapture the lost market share and grow it by 10 per cent in the next five years.

Vivo Energy takes over 114 retail sites, storage capacity for 81,800 cubic metres of oil products and 750 metric tonnes of LPG storage in the Nairobi and Mombasa.

Chammas, said the firm is deploying the same strategy across the 16 other countries it has acquired the Shell retail business in Africa, as well as three others it hopes to acquire soon.

Shell BP was the market leader product sales locally upto a decade ago when competitors gradually edged them out of the top position.

Polycarp Igathe, the new Vivo Energy Kenya managing director said the company will expand its presence through out the country.

"We want to grab a chunk of the market of the oil, gas and lubricants market to earn the rights as the leading provider in the country," said Igathe.

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