7 February 2013

Kenya: Vivo to Retain Shell Brand

Vivo Energy Kenya, the new owners of Shell Kenya will not re-brand their retail outlets, its global president Christian Chammas said the outlets will instead be revamped to offer quality service to its customers.

"We intend to ride on the 80 year old Shell brand heritage to grow our business in Kenya despite the change of the company name," said Chammas.

He said Vivo Energy will aggressively market its products to recapture the lost market share and grow it by 10 per cent in the next five years.

Vivo Energy takes over 114 retail sites, storage capacity for 81,800 cubic metres of oil products and 750 metric tonnes of LPG storage in the Nairobi and Mombasa.

Chammas, said the firm is deploying the same strategy across the 16 other countries it has acquired the Shell retail business in Africa, as well as three others it hopes to acquire soon.

Shell BP was the market leader product sales locally upto a decade ago when competitors gradually edged them out of the top position.

Polycarp Igathe, the new Vivo Energy Kenya managing director said the company will expand its presence through out the country.

"We want to grab a chunk of the market of the oil, gas and lubricants market to earn the rights as the leading provider in the country," said Igathe.

Copyright © 2013 The Star. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.