THE Stanbic bank Tanzania is taking ten of its customers to South Africa to watch the finals of the 2013 Africa Cup of Nations (AFCON) as part of its efforts to connect and share the football experience with them.
Speaking in Dar es Salaam, the bank's Head of Marketing and Corporate Affairs Abdallah Singano said; "We see this as a major opportunity to connect with our customers, football fans and our employees through our shared passion for Africa and African football.
It will allow them an opportunity to become part of the South Africa 2013 tournament and share their love for the game." The Stanbic customers will travel to South Africa for a three-day all expense paid trip where they will watch the final live in Johannesburg on Sunday.
Standard Bank which trades as Stanbic in Tanzania is the official financial services sponsor of the AFCON 2013 and also the exclusive sponsor of the trophy tour and partner to the tournament's Player Escort Programme. The trophy tour is a successfully established initiative by CAF and the bank to present "Africa's Cup" to fans in the run-up to the event.
The 2008 tournament in Ghana and the 2010 event in Angola were also supported by Standard Bank trophy tours. Standard Bank took the AFCON 2013 trophy tour, to 11 African cities: Kitwe, Ndola and Lusaka in Zambia; Mbabane and Piggs Peak in Swaziland; Walvis Bay and Swakopmund in Namibia in addition to the South African leg of the tour.
Standard Bank has once again sponsored the Official Player Escorts at the ongoing finals in South Africa. This is a continuation of the Standard Bank Player Escorts Programme initiated during the Angolan tournament in 2010, more than 700 children from across Africa will participate in a unique and once-in-a-lifetime opportunity to be part of the game lead-up in each of the five stadiums during the event's 32 matches.
"Children participating in the Player Escort Programme have been selected from South Africa, Botswana, Lesotho, Malawi, Mozambique, Namibia and Ghana, with a large proportion drawn from Standard Bank's employee network, as we believe that the game's biggest supporters, fans and ambassadors come from within our Standard Bank family," explained Singano.
As part of Standard Bank's long-standing support of United Against Malaria (UAM) - a social awareness project that is also officially supported and endorsed by CAF - each Player Escort's shirt carries the UAM branding on a sleeve.