Rwanda Focus (Kigali)

7 February 2013

Rwanda: Lucky Winners Get Prizes in Airtel Promotion

Lucky winners from all around the country continue to win prizes in Airtel's 'Birahebuje' promotion. On Thursday, six lucky winners were given cows, laptops, Nakumatt shopping vouchers, phones, etc.

Patrick Segatabazi, an electrician originally from Rusizi but living in Kimironko. Was the winner of a cow. "I am going to look for someone who has a farm and sell him my cow. For me, rearing it would pose a big challenge, I have nowhere to put it," Segatabazi said.

The director of supply channels at Airtel, Steven Bugingo, explained Airtel initiated this three-month promotion to attract more clients and make the newest telecom company in the country widely known. "That's why every week we have to award winners who had only to load airtime to have a chance to win," he said.

Bugingo added that Airtel have chosen to include cows in its promotion since they can have a significant impact on a family's livelihood. "A cow has a great meaning in the Rwandan community. You might give someone a laptop, a phone, or any other thing, but if that person receives a cow that would be great and very important for his family and his financial growth."

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