Geneva — A tsunami is looming on the horizon and the world is unprepared for it. This one won't be a massive wall of water but a tidal wave of disease - and experts say the international community needs to act fast to keep it from crashing.
"Non-communicable diseases (NCDs) - cancer, heart disease, diabetes and chronic respiratory diseases, among others - have become the leading cause of death worldwide," Jeffrey Sturchio, senior partner at the U.S.-based consulting firm Rabin Martin, told a conference organised by the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) on World Cancer Day in Geneva.
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