THE dawn of each year brings anxieties upon thousands, if not millions of parents and guardians, who always struggle with the sourcing of school fees for their families and relatives.
The year 2013 was no exception to this annual dilemma.
The only difference this time was that Zamtel, understanding the needs of its customers, came up with a unique customer reward system where individuals could win school fees of up to K20, 000 each.
As the promotion got underway, many Zamtel customers realized that it was an opportunity not to be missed as K20, 000 was enough to settle a year's school fees for an entire household.
In the words of one customer, his annual budget for children's school fees was K24, 000. Having won K20, 000 from the Zamtel Double Tobela Promotion, he only had to look for K4, 000 with easy to get through the year with no pressure at all.
So far, Zamtel has given out K20, 000 to over 60 customers, conversely benefitting an equal number of families with school fees covering an entire 2013 school calendar.
The promotion is still on-going and many more individuals and families are getting the benefit of belonging to this indigenous communications company.
The Zamtel Double Tobela Promotion has not only benefitted individuals with school fees, but hundreds more in different parts of the country have been empowered with farming inputs, heads of cattle, bicycles and daily talk time rewards.