11 February 2013

Zimbabwe: Royco Promotion On Cards

Unilever Zimbabwe is set to launch its biggest ever promotion since 2006 for its leading brand Royco Usavi Mix on February 14 which will run until April 30 under the theme "Hurry home to Royco and win".

Addressing journalists at a media briefing in the capital, brand building and customer marketing director for Unilever Southern Africa Mrs Juliet Ziswa said the promotion was based on family as it was very important to Zimbabwean consumers.

"Family is very important to Zimbabwean consumers and therefore the 'Hurry Home to Royco and Win' concept is centred on family.

"Royco is thus partnering with Zimbabwean women to bring irresistible nutrition to their families that husbands and children will hurry home to enjoy these delicious meals," said Mrs Ziswa.

Mrs Ziswa added that they will engage all the media at their disposal to ensure that the promotion could reach even the remotest of areas in the country.

"We are going to use as many campaign elements to ensure all our consumers across the country can have a chance to enter and win in the promotion and even benefit from cooking tips."

"Road shows and mobile kitchens are some of the methods we are going to employ to achieve this, in fact there will be a mobile kitchen at 60 centres nationwide with a professional chef conducting cooking lessons, while women would also be allowed to share recipes among themselves," she added.

There will also be in-store prizes to be won during the course of the promotion ranging from T-shirts aprons, pots and casserole dishes while the grand prizes will include luxurious rides home for customers' loved ones, four-plate gas stoves, two-plate gas stoves and slow cookers.

Unilever said they were confident the promotion will live to their expectations as in 2011 they held a successful promotion under the theme "Pane Nyaya/Kule Ndaba".

The Royco brand is the reigning Superbrand of the Year award winner in the soups and sauces category.

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