11 February 2013

Gambia: Insurance Awareness Campaign Kicks Off Today

A week-long sensitisation campaign that seeks to increase the understanding of the general public about insurance and insurance policies, and to lay the foundation for building a trusted relationship between insurance providers and the public, has started.

Organised by the Insurance Association of The Gambia (IAG), as part of its information, education and clarification programme, the Insurance Awareness Week (IAW), which starts today, Monday, is an inspirational industry campaign which seeks to unite those who share the same interest in the progress of The Gambian insurance industry.

The programme runs from 11 to 16 February 2013 with the theme, 'Contribution of insurance stakeholders towards eradicating the poor public image of the industry'. Like the previous editions of the campaign, this year's organisers said the campaign seeks to basically pave the way for a more insurance-responsive public, by providing better understanding of insurance to them, thereby improving the public image of the industry and hence develop public interest in insurance.

As part of the campaign, there will be a sponsored walk starting from the International Insurance Company's branch on Kairaba Avenue and ending at the head office of Capital Express Assurance Company, located at Sankung Sillah building, along the Kairaba Avenue, where statements will be delivered by various insurance technocrats.

On Tuesday, the theme, 'Contribution of insurance stakeholders towards eradicating the poor public image of the industry', willbe discussed at the Atlantic Hotel in Banjul. On Wednesday, there will be another sponsored walk, this time in Banjul.

The annual general meeting of the IAG will be held on Thursday at the Atlantic Hotel in Banjul, and Friday will see the first annual general meeting of the IAG's credit union, as well as a football match on the same day.

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