Leadership (Abuja)

Nigeria: Etisalat Nigeria Predicts 40 Percent Growth in Mobile Broadband

Mr. Steve Evans, chief executive officer of Etisalat Nigeria, has predicted a 40 per cent compound annual growth rate (CAGR) for mobile broadband across Africa from 2010 to 2015 saying government and stakeholders across the continent are making concerted efforts to boost the adoption of mobile broadband as it has been identified as the future of mobile technology usage.

While making reference to a recent forecast conducted by Richard Hurst, senior analyst in Ovum's Emerging Markets team, which says broadband users will hit approximately 277 million by 2015, Evans said African mobile broadband market was growing at an incredibly fast rate as investments made by telecom operators were driving adoption of the broadband technology by subscribers.

According to him, "Africa has shown enormous potential for growth in mobile broadband services and analysts say that if the success in the GSM services is anything to go by, stakeholders predict a boom in broadband services in the continent. Already, the Federal Government of Nigeria (FGN) is spearheading efforts at creating an enabling environment for the development of broadband in the country."

Evans spoke at the weekend during the presentation of cheques to winners of the maiden Etisalat prize for Innovation competition award for the most innovative product/service and idea at the 2012 edition of the Africa Com conference in Cape Town, South Africa. He said the reason for introducing this unique award category to Africa Com line up was to encourage and promote broadband adoption and usage in Nigeria and Africa in general.

"This sponsorship is a unique one for us because of our desire to offer more to our customers beyond the business of telephony. We also realise that even though customers primarily want to enjoy the products and services on offer by Etisalat, they also want to know that we not only care for them, but also the wider environment in which we operate," Evans said. The first prize of $25, 000 for the most innovative product or service was awarded to Olaseni Odebiyi's Mobile Maths Practice by Sinelimit while the second prize of $10,000 was awarded to iConnect Project by Future Software, the work of Oyehmi Begho.

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