ZAMBIA has the best investment environment in Africa in addition to the tourism potential that is readily available for American investors, US Ambassador to Zambia Mark Storella has said.
Mr Storella said his government would lobby American entrepreneurs to invest in Zambia as it was an ideal investment destination.
The US envoy was speaking to journalists in Livingstone on Tuesday during his tour of March Zambia offices.
"Zambia has got cultural riches which no other country has. We shall encourage the US business community to invest in the tourism sector," he said.
He said the country had various tourism sites such as the Victoria Falls which was a unique feature of an attraction.
There was also a lot to do in Livingstone in terms of tourism.
Mr Storella said the 73 tribes of Zambia were also an important part of cultural tourism that could be enhanced.
His country expected a lot of improvements in the tourism sector and that most of the assistance that his country would offer to Zambia in preparation for the August 2013 United Nations World Tourism Organisation (UNWTO) General Assembly would be through training.
Mr Storella said his country recently helped the Ministry of Tourism and Arts travel to United States to learn how to manage big events.
He called on the Government to upgrade more infrastructure in Livingstone.