14 February 2013

Ghana: Lexis Bill Quits Hitz FM

Host of Hitz FM's morning show, Kwame Sakyiamah, known in showbiz circles as Lexis Bill, has quit hosting the show. After landing a nomination in the Best Morning Show Host category at the last edition of the Radio and Television Personality Awards, Kwame Sakyiamah was set to compete with some of Ghana's finest breakfast show hosts.

He was able to manage a good constituency of morning radio listeners who were not interested in political morning shows since his show was an entertainment magazine show which often featured relationship problems with solutions from counselors.

Kwame announced his exit on the show on Friday and since then little has been heard about his next destination. It is unclear whether he will stay with the Multimedia Group which is the largest media conglomerate in Ghana and has other stations which could accommodate this talent or he is leaving to another station which could have lured him out of the group.

Kwame announced his decision to drop his alias, Lexis Bill, last month, and concentrate on building his brand around his real name, Kwame Sakyiamah. The rebranding process, therefore, could be affected on another radio station, since Kwame Sakyiamah confirmed to us that he is no longer with Hitz FM. His twitter and Facebook pages were flooded with comments of dissatisfaction and sadness when he announced his exit but he implored his fans to stay in touch to know his next move.

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