13 February 2013

Kenya: Celebrity Views On the New Music Scratch Cards

There is a new money making gig in town, the music scratch cards.

These cards produced by startup company Mdundo.com give the artistes a  means to sell their music legally and keep all the revenue raised from  selling the scratch cards.

Mdundo.com released its second batch  of music cards to 38 artists signed to its music platform this week. The  music cards to be given to artistes are valued at Sh3.8 million.

Mdundo  are the innovators of a music scratch card service that enables the  user to buy and download music to their phone. The user scratches a code  on the card, logs into the mdundo.com website, enters the scratched pin  and phone number and downloads any five songs from the artiste of  choice. The music is also available online on the site.

The  platform has been received well by artistes with sign up of up to 80  artistes in the last four months. Here are their sentiments:

Artistes  signed so far include Nazizi, Octopizzo, Mbuvi, Juliani, Alice Kamande,  Israel Mugisha, Collo, Chris Adwar, Mercy Masika, Bamboo, Dan-Gee, Rock  band PLG and Villager's band.

"Scratch cards are a hot Idea. Mdundo is down to earth and easy to use, " said Yvonne Darcq.

"I  think Mdundo has opened a new platform for artistes, it gives us a  chance to have more power and protection over our own music and how it  is distributed," said Vanika.

"Mdundo has made it super easy for artistes...no more excuses let's sell! sell! sell,"remarked Wendy Kimani.

While Big Pin added, "It 2013 and we taking over no excuses for not getting access to Kenyan music, thanks to mdundo."

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