As part of efforts to attract the youths and also create uniqueness for card holders, First Bank of Nigeria has introduced the 'expressions on card' product

The bank at an event held in the University of Lagos Thursday said the product provided debit naira MasterCard users the freedom to design their electronic cards with pictures of their loved ones or anything they cherish.

Head of the bank's E-Business, Mr. Chuma Ezirim, said: "That freedom to capture your individuality on your debit Naira MasterCard Card is what First Bank is offering customers through 'expressions' a new card product."

Ezirim described the product as another innovative offering from the commercial bank, following the recent launch of its Automated Teller Machine (ATM) transfer service that enables people without bank accounts or electronic cards receive funds from its ATMs across the nation.

He added: "With 'expressions', the bank customers assume control of the look and design of their Naira MasterCard by exercising the freedom to print images of their loved ones and favourite moments of their lives on their cards.

"Flashing the card whenever one is out shopping or having it tucked away safely in one's wallet is sure to evoke in First Bank's card holders a feeling of being in charge.

"Talk about a card you can really call your own, that's what 'expressions' is all about. Rewarding our esteemed customers with the freedom to determine the design of their Naira MasterCard is the bank's way of appreciating their patronage and restating our commitment to constantly seeking creative ways of delighting our customers."