This weekend (16 and 17 February) the DA is engaging in a country wide 'Blue Blitz' campaign.

Every DA structure and every DA public representative will engage in an outreach campaign to train new members and activists in preparation for next year's election.

The party is attracting new activists and volunteers at an unprecedented rate. This weekend, we aim to train thousands of new activists. We expect hundreds of branches to participate.

We have provided every structure with a training manual on the DA's history, values and message to South Africans. Public representatives will lead all activists and members in training sessions and subsequent outreach efforts to engage with as many South Africans as possible.

We will host a 'Blue Blitz' once per month for the next year.

The DA is embarking on this campaign as part of a pre-election drive to increase the strength of our structures on the ground. By election day 2014, the DA will have a larger and more energised group of campaigners than ever before.

To follow our 'Blue Blitz' activities on social media, South Africans can follow @DA_News on Twitter, using the #BlueBlitz and #DAmachine hashtags or go to the Democratic Alliance Facebook profile. To get involved, anyone can access the DA website to contact their local DA ward or PR Councillor.

Mmusi Maimane, DA National Spokesperson