15 February 2013

Kenya: Safaricom to Launch Shared Data Bundles

Nairobi — Safaricom is this Sunday expected to launch a new Internet service in the market to enable its customers to share data bundles across devices.

The new proposition dubbed Internet Sambaza is fashioned around the Airtime Sambaza product which was launched in 2005 to allow airtime transfer between Safaricom Pre-Pay and individual Post-Pay subscribers.

PrePay and PostPay customers will be able to access the new service by dialling *544# and selecting 'Internet Sambaza' and following the subsequent prompts to enter the data bundle and the number you are sending to.

Safaricom CEO Bob Collymore said the product is designed to remove barriers associated with the purchase of data bundles with the intention of boosting its Internet uptake.

"Internet Sambaza is yet another first ever product for Safaricom as we embark on the exciting journey of democratizing data and ushering in more users to the information age which is pushed through our mix of connectivity and smart devices," Collymore explained.

Statistics from the Communications Commission of Kenya (CCK) indicate that Kenya has more than 13.5 million Internet users, 8.4 million of whom can access the Internet through their data enabled mobile devices.

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