17 February 2013

Zimbabwe: Unilever Launches Royco Campaign

SCORES of women are set to benefit from cooking lessons and tips to be offered by professional chefs countrywide.

Speaking at the launch of the "Hurry Home & Win" promotion, Unilever Zimbabwe brand building director for east and southern Africa, Juliet Ziswa said the campaign, which started last week, would run until April 30 this year.

Mobile kitchens will be dispersed in 60 centres nationwide, with women sharing recipes among themselves.

A professional chef will be conducting cooking lessons and giving tips at each centre.

Ziswa said Royco soup had received immense support from the consumers and the promotion was aimed at giving back to them.

Unilever customer marketing manager, Joyce Machigere said the campaign messages would be disseminated through the press, roadshows, pamphlets and radio, among other advertising media.

Prizes to be won at road-shows include casserole dishes, t-shirts, pots and aprons.

Twenty five lucky winners will enjoy a luxurious ride home in a hummer limousine, a meal prepared by a Royco chef and a state-of-the-art four-plate gas stove.

There will also be 40 four-plate gas stoves, 20 two-plate gas stoves and 100 slow cookers to be given away.


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