18 February 2013

Nigeria: First Bank Takes New Product to Varsities

First Bank of Nigeria Limited has commenced its familiarisation tour to Nigerian Universities, aimed at introducing its new card product that gives customers the freedom to design their debit naira MasterCard with favourite pictures.

The bank was at the University of Lagos recently on a visit tagged 'Expression Cards Campus Storm', where it introduced the new product that would enable its customers take control of the look and design of their MasterCard by exercising the freedom to print images of their loved ones and favourite moments of their lives on their cards.

Head of Marketing and Corporate Communications at First Bank, Mrs. Folake Ani-Mumuney, while addressing students and staff of the university, said: "At First Bank, we know that no two customers are alike and that is why we are introducing a cool new feature that allows people to customise their MasterCard."

She explained that the bank would be moving the campus storm to other universities such as University of Ibadan, Enugu State University of Technology, Federal University of Technology, Owerri and Ahmadu Bello University Zaria.

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