Leadership (Abuja)

Nigeria: Etisalat, Distribution Partners to Foster Telecom Growth

Etisalat Nigeria has hosted its distribution partners at its 2013 Distribution Partners' Conference in Lagos. The annual conference is organised to give both parties an opportunity to meet and discuss the performance of the previous year and to map-out the business objectives of the current year.

Distribution partners from the different geo-political zones of the country converged at the Oriental Hotel, Lekki for a one-on-one interaction with the management and key officials of Etisalat with the aim of fostering healthy partnerships and at the same time shared their various challenges and proffered solutions that will help create a more robust business operation.

Chief Commercial Officer of Etisalat Nigeria, Mr. Wael Ammar during his opening remarks said it was always a pleasure to meet and discuss with distribution partners who have contributed immensely to the growth and success of the company. According to him, the 15 million subscriber- base mark reached in January was a combined effort with Etisalat's valued partners who helped to ensure the distribution of Etisalat products across Nigeria.

"The essence of these discussions is for our distribution partners to know and understand what is required of them so as to meet business objectives. What we do is to look at our customers' needs and how they want to interact with the brand and then we act. It is our desire that our partners approach the business likewise," he said.

Speaking also at the conference, Director, Indirect Channels and Corporate Sales, Etisalat Nigeria, Mr. Ken Ogujiofor while acknowledging the support of the distribution partners said it was imperative that the company takes out time to sit and listen to the distribution partners express their opinions and act where necessary. "We need to create a win-win situation for both parties because if our partners are not comfortable with us, the business is likely to suffer," he said.

The conference featured several presentations on the operations of the company, including the growing trend of data use in the telecommunications industry. Etisalat also used the occasion to share the categories for next year's Heroes Awards with the partners, an award event organised specially for the distribution partners to reward the best performing distribution partners who have contributed immensely to the growth and success of the business in the country.

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