Nigeria: Prima Garnet Loses Airtel Creative Account

17 February 2013

As the crisis rocking the business deal between Prima Garnet and its foreign affiliate, Ogilvy Africa, deepens over the operation of Scanad Nigeria, a new agency under Ogilvy's network, the management of Airtel Nigeria, one of the organisation's juiciest accounts, has terminated the contract with the agency.

THISDAY checks revealed that Airtel called it quits with Prima Garnet at the weekend as a result of the celebrated dispute between the company and its partners, which a source said was already affecting the operational plans of the GSM firm.

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