16 February 2013

Kenya: Mocality Deals to Close Kenya, Nigeria Operations

A local mobile internet business directory online marketing business Mocality Deals has collapsed. The company has formerly announced that it will shut down all operations in Kenya and Nigeria at the end of this month.

"Please log into the system between now and the 28th to retrieve any coupons or information that you may need as Mocality Deals will not be available after the 28th February 2013," an announcement posted on its website said.

The company was until last year operating three lines of business including creating websites for private businesses at a fee, and an online market for commodities and services and advertising on their site.

A former agent with the company said the plans to close the business were revealed to them a couple of months ago when the management expressed their disappointment with low returns.

As a result, several people who were working as agents to register local businesses have been rendered jobless. The firm had hundreds of field agents who earned their income through commissions calculated at the number of businesses they registered with Mocality.

Most of the company agents and employees were young graduates who aggressively sourced the data from shops and small business across the country and mapped them for the Mocality directory.

"We would also like to thank all of our agents, suppliers, staff and diehard fans for your enthusiasm, drive and dedication that made Mocality what it was," the announcement said. A former worker said the company management claimed the business had become unsustainable due to low uptake of its services.

Mocality Deals clashed with Google in late 2011 over claims that Google had infringed on their business rights by illegally lifting client data details from the Mocality website on false pretences that they were related businesses.

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