Dar es Salaam — Precision Air (PW), one of the fast growing airlines in the region has finally announced its new chief executive officer following the voluntarily retirement of Mr. Alphonce Kioko, who served the carrier for ten-year.
Kioko will be replaced by Ms. Sauda Said Rajab, the first female chief executive in the aviation industry in Tanzania which joining the local carrier from Kenya Airways (KQ), the leading airline in the East African region in terms of market share and its capacity which she has served in different capacities for the last 23-year.
This means that PW will be the first airline in the country to break a culture of dominance of man in the airline industry to serve as chief. Rajab set to join the airline as of March 1st, 2013.
Rajab, who most recently being the general manager cargo for KQ also has had a tremendous experience in both sales and operations in the airline industry. The progress comes at a time as the airline ambitious to expand its wings to cover more local and international routes.PW became the first local carrier to start its maiden commercial flights to Mbeya's new Songwe International Airport, located about 860km, South West of Dar es Salaam bordering Malawi and Zambia.The carrier announced recently that it will increase Dar es Salaam - Mbeya frequencies to daily from four days a week to meet passengers' high demand since introduction of the service a fortnight ago.The daily flights, will begin later his month, after experiencing full-board per every flight in either way since the launch of the service. The airline Head of Marketing and Branding, Ms Linda Chiza, said the firm will continue deploying the ATR equipment at the Songwe airport.
The PW's flight to Mbeya also ushered in competition to compel other players to match or going below country's biggest carrier air fare.
According to the airline's Chairman, Mr. Michael Shirima, "Rajab is a seasoned airline executive with a proven track record of performance, milestones and integrity."