19 February 2013

Nigeria: Fidson Utilises Intelligent Nutrition to Counter Stress, Poor Diet

To counter effects of stress, poor diet and hectic lifestyle among young adults and older generations in Nigeria, Fidson Healthcare Plc has introduced Cestra - a range of nutraceutical supplements, a unique blend of vitamins, minerals and other nutrients offering natural wellness and healthy living to Nigerians. It belongs to the class of dietary supplements which provides an all in one formula for everyday health and well being.

Cestra is specifically formulated to prevent nutrient deficiencies caused by poor diet and lifestyle; it enhances the energy levels of people with elevated stress; it strengthens and supports the immune system; it supports the nervous system and enhances eye health, skin health, bone health, joint health and cardiovascular health. It also protects the body from damaging free radicals, implicated in the development of diseases such as heart diseases, arthritis and liver damage.

In a presentation,General Manager, Marketing, Fidson Healthcare Plc, Mr Ola Ijimakin, disclosed that the Cestra formulae are developed with the Intelligent Nutrition System, which is a set of systematic standard and benchmark for nutritional supplements.

The Cestra brand comes in five different variants (Pre Natal, 50 Plus, Pro Biotix, Once A Day and Omega 3 & 6) offering a full range of outstanding natural products in order to address a wide range of health challenges and provide next-to-nature solutions for the general wellbeing and health of the Nigerian households.

Introduction of the new Cestra brand into the Nigerian pharmaceutical market is another demonstration of Fidson's innovative approach to ensuring the quality lifestyle and healthy living for Nigerians through its array of quality healthcare products.

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