Leadership (Abuja)

20 February 2013

Nigeria: U.S.$500,000 for 45 Minutes - Nigerians Lament

Kim Kardashian talk about her role at Darey's Love...Like A Movie, tribute to Goldie, plans for the future and much more. ( Resource: Kim Kardashian's Exclusive in Nigeria

No wonder she is tired, as Pregnant Kim Kardashian looks exhausted following a 20-hour flight to Nigeria for $500,000 fleeting visit. Anthony Ada Abraham writes on the endured long-hour flight to Nigeria for less than a day job.

Since the news went viral that Kim Kardashian was paid $500,000 for a 45-minute appearance in a show anchored by sweet voiced musician Dare, Nigerians have been asking what the show was really for.

The 31-year-old reality star kept her bump hidden beneath a simple white shirt which she teamed with black trousers.

But she did manage a smile for the cameras, perhaps glad to be back home in the US.

And she tweeted: 'Just landed back home! 20 hours of flying. No big deal.'

Why would there be a big deal when she has been 'dashed' a whooping $500,000 (N78.125million) just for showing her pretty face in an event.

It really pays to be celebrity.

Following her controversial trips to the Middle East and the Ivory Coast earlier this year, the reality star headed to Nigeria on Sunday.

Despite staying less than 24 hours in the city of Lagos, she was paid a reported $500,000 for her fleeting visit, angering some commentators in the most populous African country.

During her visit to Nigeria, it unfortunately coincided with the kidnapping of seven foreigners, including one Briton, by armed men in the north of the country which an Islamist group later claimed responsibility.

According to the Daily Mail, a fresh-faced Kim wore a white shirt that covered her pregnancy curves as she was billed to 'co-host' the Love Like A Movie event with African R'n'B crooner Darey Art-Alade, for which tickets cost N100,000, or $640.

But according to reports, on Channels Television, one of Nigeria's foremost independent news TV stations, Kim only stayed at the event for 45 minutes, making a 45-second statement on the microphone.

'There were disappointments after Kim Kardashian came on stage for only 40 seconds.'

The channel posted pictures of the smiling star wearing a black leather dress, posing alongside the performers including 2Face, Waje, Banky W, Ice Prince, Mo'Eazy and Zaina.

Also, Guardian blogger Jeremy Weate described how Kim's visit was an example of the country's economic elite 'blowing its money on bling puffery while most of the country suffers'.

In his word: 'Ms Kardashian appeared, said, "Hey Naija" and vamoosed. The rumour was that she'd been paid 500,000 Benjamins for the honour of mixing with the petro-class.'

Not everyone was happy about the outcome of Kim's well-paid trip to Nigeria

Commentators made references to Kim's infamous sex tape as they queried why a woman of dubious 'moral rating' should be in the country at all.

This Day newspaper's Eddy Odivwri wrote: 'Many families are not exactly comfortable with her lifestyle, as she hardly cuts the image of a role model to a generation in need of a moral dress up.'

Kardashian, the world's most famous American reality show celebrity has achieved her aim and is now $500,000 richer.

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