Heritage (Monrovia)

20 February 2013

Liberia: SWAT Brings Huge Consignment of Rice

A major Liberian rice importer, Supplying West Africa Trader (SWAT), has announced the arrival into the country of a huge consignment of superior quality rice: Bella Luna parboiled. According to the Administrative Manager of the company located in Sayon Town on Bushrod Island in Monrovia, Mrs. Musu Henries, the latest consignment of rice is part of the company's continued efforts to ensure the availability of the nation's staple food on the local market.

Speaking to reporters recently, she said the company's interest is not only to do business, but also to seek the welfare of the country's population as well as to support the government's efforts to stabilize the local rice market.

Mrs. Henries recalled that since the entry of the company into the Liberian rice market in 2009, it has significantly helped to stabilize the market through the importation of various brands of the commodity which are sold for affordable prices.

She said the company's unique price strategy has set it apart and given low income- earners the opportunity to purchase variety of high grade rice, including Sun Smile, Uncle Sam, Village, Lady Noora, among others at affordable prices.

The Administrative Manager told reporters that the company also trades in other food products such as flower, sugar, margarine, Mama vegetable oil, oats, condensed milk, and spaghetti, among other item. The company's Administrative Manager stressed that since SWAT entry into the local rice market and its importation of variety of rice, the move has brought about serious competitiveness for the benefit of the business community and consumers.

She used the occasion to thank the government for creating the right and conducive business environment that allows everyone to compete equally without giving special preferences to selected persons or businesses. She also used the press briefing to call on the Ministry of Commerce and Industry to be watchful of business institutions that are engaged in unfair and unethical business practices such as blackmailing their competitors in other to gain undue advantage in the market.

When caught, she said, such businesses or persons should be harshly dealt with in keeping with the laws of the land. She intimated that such practices have the propensity to undermine the government's efforts to maintain a stable free enterprise system that allows for competition, especially in the rice market.

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