The NEWS (Monrovia)

20 February 2013

Liberia: Cellcom, Total Announce Partnership

The managements of Cellcom GSM and Total Liberia have announced a business partnership for the provision of all Cellcom products and services to be sold at Total service stations across the country.

The disclosure was made at a news conference held in Monrovia yesterday. Speaking at the conference, Total Liberia Retail Supervisor Remma Bull said the partnership is a strategic venture that has brought together two strong service providers from two distinctively and important business sectors by means of the petroleum and telecommunication.

Bull explained that Total Liberia was proud to join such partnership with Cellcom, noting that the partnership is based on mutual goals that focuses on the decentralization of professional and quality product and services to Liberians as well as a business norm where services to customers must be convenient and satisfactory at all times.

Bull recalled that retail petroleum sector in Liberia has been intense with the development and expansion of over 22 services stations in eight of Liberia's 15 counties including Cape Mount, Montserrado, Margibi, Grand Bassa, Nimba, Sinoe and Lofa County.

She said plans are underway for expansion to three additional counties but she fell short of naming the counties.

Also speaking, Cellcom GSM Corporate Communication Strategist Dr. Kimmie Weeks said his institution was grateful to Total Liberia for joining with them in another endeavor.

According to him, Cellcom GSM and Total Liberia have been in several partnerships namely the ongoing scratch and fuel where subscribers have the opportunity to fuel at any of Total services when the scratch cards they purchase give them gallons of fuel and other promotions.

Dr. Weeks noted that Cellcom GSM will open its shops at all of Total Liberia services stations across the country and subscribers within those counties don't have to come to Monrovia to retrieve their SIM Cards and access Cellcom services.

He said all Cellcom services will be available to these Cellcom Shops within the Total Service Stations across the country.

He said it was significant because Total service stations were in most of the counties and this Cellcom shops will provide telecommunications to customers across the country.

He said the partnership is a mutual agreement between the two corporations, nothing that it was Cellcom's way of making communication affordable and accessible to every Liberians. He said Cellcom is going to open 16 chops in the eight counties where Total Liberia currently have its businesses.

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